About

We don’t do boring. We don’t do basic. We make clothes that get reactions.

Our brand is for the ones who live loud, laugh harder, and never apologize for being real.

Our designs aren’t just catchy phrases—they’re conversation starters. Whether it’s “Sorry if I looked interested, I'm not”, or “If you’re gonna stare, at least buy me a drink” every piece is made to turn heads, spark laughs, and get you that “I love your shirt!” from a stranger.

Love it or hate it, you’re gonna notice it. Because life’s too short for plain and safe. Wear what makes you smile—and gets you that free shot from across the bar.

Welcome to the brand that makes people look twice, laugh harder, and have a damn good time.